Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

SocialPilot

FEBRUARY 9, 2024

Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it. Jordie Van Rijn Jordie is an independent consultant on email marketing and automation. Explore foolproof search engine marketing strategies from Lisa.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Directive Agency

OCTOBER 21, 2016

It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search engine marketing) requires a fine balance of the right ingredients to solidify the “right recipe” your specific campaign needs to succeed on the SERPs.

Organization 63

Organization SEM Campaigns PPC 63

Webbiquity

DECEMBER 7, 2017

For years, it’s offered the Google Prediction API, for example, so advertisers could extract predictive insights from their pay-per-click (PPC) data. That’s a 4% conversion rate ; for B2B, that’s pretty steep. And many marketers do get this right; it just takes a few iterations. Keyword selection. Bid the right way.

Marketing AI 156

Marketing AI Adwords Account Based Marketing ABM 156