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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Price and product are only two of many operational GTM levers. We live in a peer-bound world,” says Chandar Pattabhiram, CMO for business spend management platform Coupa.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. Ever wish you could read minds and understand what users really think about your website or app?

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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

chiefmartech

2 evenings of networking receptions with over 1,000 of your peers. 2 evenings of networking receptions with over 1,000 of your peers. If you like the sound of this program, please purchase an all-access pass before prices go up on August 18. Martech is marketing — at least an essential part of it.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis. and turn up blank.

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What Is Content Marketing? A Guide to Content That Attracts, Engages, and Converts

ClearVoice

I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Pause and reflect before sharing that next piece of content that’s burning a hole in your pocket. Responses included: “You’re a what?”. Gesundheit!”. Wait, what are you managing?”. What the hell is content?”.

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Email Subject Lines: 295+ Best Performing (The Biggest Swipe File On The Internet)

SendX

To help you improve your open rates, we’ve compiled the biggest list of the top email subject lines (295+) to ever exist on the internet. You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. You can use these subject lines as inspiration and swipe them right off!

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? Interaction.

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