Unbounce
DECEMBER 4, 2021
Not only will automated ad bidding help you make your campaigns more visible online, but it will also save you a bundle of cash along the way. Google’s four Smart Bidding strategies—Maximize Clicks, Target Impression Share, Target CPA, and Target ROAS—are all automated ad bidding options available in Google Ads.
Choozle
JANUARY 23, 2024
The conference highlighted advancements in digital health, Generative AI, sustainability, gaming, vehicle tech, cybersecurity, the future of money, space tech, streaming, and identity solutions as Google begins to deprecate third-party cookies. Nearly everyone I spoke with is looking at much better growth in 2024 than we saw last year.
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Convert
DECEMBER 23, 2021
And if you’re one of the first 5 results on Google SERPs, you get 67.6% You’d want to be able to track, analyze, and forecast your key eCommerce performance metrics and KPIs (key performance indicators) like: ROAS (Return on ad spend) Customer LTV (Lifetime value) Cart abandonment rate AOV (Average order value), and more.
Convert
MARCH 2, 2022
You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. You can use tools like GTmetrix and Google Pagespeed Insight to check your performance before and after implementing these changes.
Convert
MARCH 2, 2022
You could still use creative automation to crank out ads that get you a positive ROAS but that only leads to short-term wins when you really should be focused on revenue optimization. You can use tools like GTmetrix and Google Pagespeed Insight to check your performance before and after implementing these changes.
Convert
MARCH 14, 2022
Let’s be honest: Your ROAS post iOS 14 is plummeting. P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. By the end of 2023, Google is going to phase out third-party cookies.
Convert
MARCH 14, 2022
Let’s be honest: Your ROAS post iOS 14 is plummeting. P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store. As Joel Reichert , a 4x e-commerce owner, points out, “So much of your profitability, ROAS, etc. By the end of 2023, Google is going to phase out third-party cookies.
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