SalesIntel

APRIL 28, 2022

Many marketing leaders are reluctant to try new marketing campaigns. After all, you have limited funds, and it can be scary to throw any money at a marketing campaign that might not work. You need a structured strategy and planning to ensure the ROI (return on investment) is there. Do you know your goals – Checked?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

AUGUST 9, 2018

ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). More than 40% of participants said they thought they had already adopted AI-driven marketing ( source ). The market is predicted to reach $15.3

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

The Point

NOVEMBER 29, 2017

Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together. Then use the map to identify content gaps, and design new content (or repurpose existing assets) to fill those holes.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

DealSignal

APRIL 3, 2023

Create high-quality, targeted sales enablement content and tools. Like everything else, sales and marketing alignment doesn’t happen on its own. In every company I’ve worked at, I’ve taken the lead and with the full support of my marketing team, have initiated the journey towards sales and marketing alignment.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Content4Demand

MAY 21, 2020

These new challenges present an opportunity for marketers to dig deep and come up with innovative ways to engage with prospects and customers. Using webinars, videos, podcasts and other forms of virtual content as educational tools can keep your buyers informed while expanding your brand’s reach.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

DealSignal

SEPTEMBER 27, 2021

Like everything else, sales and marketing alignment doesn’t happen on its own. In every company I’ve worked at, I’ve taken the lead and with the full support of my marketing team, have initiated the journey towards sales and marketing alignment. Sales and marketing are two departments that are expected to generate revenue.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52