SalesIntel

APRIL 28, 2022

Many marketing leaders are reluctant to try new marketing campaigns. After all, you have limited funds, and it can be scary to throw any money at a marketing campaign that might not work. You need a structured strategy and planning to ensure the ROI (return on investment) is there. Do you know your goals – Checked?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Zoominfo

AUGUST 9, 2018

ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). More than 40% of participants said they thought they had already adopted AI-driven marketing ( source ). Content Marketing and Marketing Productivity.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

The Point

NOVEMBER 29, 2017

And so, as you prepare next year’s marketing budget, and craft your martech wish list, make sure before anything else that you have your house in order. Then use the map to identify content gaps, and design new content (or repurpose existing assets) to fill those holes. Click To Tweet. Know What’s Working.

Demand Generation Agencies 182

Demand Generation Agencies Demand Generation Demand Generation 182

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers were early to the content marketing game.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Content4Demand

MAY 21, 2020

According to Charm Bianchini, VP of Growth Marketing at LeanData, martech comprises 30% of most business’ marketing budgets, with data playing a key role in the solutions’ implementation. According to LeadMD, 52% of B2B buyers plan to make a hardware or software purchase despite the pandemic, or because of it.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

APRIL 3, 2023

Marketing campaigns don’t generate enough quality leads Some of the best and most effective messaging can come from salespeople who talk to prospects and customers every day. They are a great source of ideas and feedback for lead generation campaigns marketing teams plan to launch.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

DealSignal

SEPTEMBER 27, 2021

Marketing campaigns don’t generate enough quality leads Some of the best and most effective messaging can come from salespeople who talk to prospects and customers every day. They are a great source of ideas and feedback for lead generation campaigns marketing teams plan to launch. Strategize together from the start.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52