markempa

JULY 13, 2006

« Sales Leads Are Too Valuable For Sales People Alone | Main | MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 » How Podcasts Impact B2B Purchase Decisions A key aspect of lead generation is to engage people as early in their buying process as possible, because thats where you can make the biggest difference.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

APRIL 19, 2007

Research shows that Podcasts do impact B2B purchase decisions. Paul also writes the insightful Buzz Marketing for Technology Blog. Research shows that Podcasts do impact B2B purchase decisions. Paul also writes the insightful Buzz Marketing for Technology Blog. They also want to know the people behind the company.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 10, 2006

« BeTuitive Publishing Book Review | Main | How Podcasts Impact B2B Purchase Decisions » Sales Leads Are Too Valuable For Sales People Alone David Meerman Scotts blog post, " Sales Leads Are too Valuable for Sales People ," is worth a read.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JULY 28, 2006

« How Podcasts Impact B2B Purchase Decisions | Main | New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results » MarketingSherpa Data on the Best & Worst Lead Generation Offers for 2006 Ive been quiet here for over a week, but not because I dont have a ton of things to write about.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 9, 2007

The goal of lead nurturing is to maintain a relevant and consistent dialog with viable leads - regardless of their timing to purchase - until they are sales ready. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

markempa

FEBRUARY 23, 2006

The number of people involved in a purchasing decision is filling up the boardroom, according to Sirius Decisions Inc., more people on average were involved in making a purchasing decision than in 2001. The number of people involved in a purchasing decision is filling up the boardroom, according to Sirius Decisions Inc.,

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120