broker 
Martech
OCTOBER 19, 2022
All of this drives the price up. It is more often a fixed-price agreement rather than an auction. Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price.
Choozle
DECEMBER 16, 2020
The programmatic media buying ecosystem operates with multiple auctions, with each level of the “waterfall” holding its parameters for price and access. This inventory is just one auction level above the open exchange and is purchased programmatically but has price and access restrictions set by the publisher. floor price).
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Bannerflow
JULY 12, 2019
Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis? Typically, DSPs that charge on CPM are more transparent with their cost margins. You can expect hidden fees if the price is too low). Ad network: Acts as a broker between a group of publishers and advertisers.
Bannerflow
NOVEMBER 7, 2019
A company that serves as a broker between publishers and advertisers. It can mean bidding a flat CPM or bidding a variable price based on past clickthrough or conversion rates. A company that provides services such as buying, tracking, creating, and planning ad campaigns on behalf of their client. Ad exchange. Ad network.
Martech Advisor
OCTOBER 17, 2019
Ad Network Pricing Options and Formats. You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. The ad network initially would sell the unsold ad inventory at a lower price than a publisher’s direct sales.
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