SmartBrief - Marketing

JANUARY 23, 2024

The challenge for marketers and brands is to meet their target audience where they are. Benefits and challenges of CTV advertising With linear TV, marketers mostly depend on broad demographic groups connected to broadcast dates. CTV allows marketers to target ads with first-party data to reach the proper audience.

Marketing Strategy 88

Marketing Strategy Marketing & Strategy Paid Search Agency Privacy 88

Marketing Craftmanship

MARCH 16, 2012

For starters: There are too many distractions within traditional print, broadcast and digital media channels to ensure that target audiences will notice your company’s brand exposure, remember seeing it, or be influenced by the coverage; Many types of media exposure have very little marketing value. Slice and dice for additional ROI.

Merchandising 100

Merchandising PR Lead Scoring Lead Ranking 100

LeadSquared

APRIL 3, 2017

Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search. As a result, it would be very difficult to calculate ROI from traditional media.

Adwords 52

Adwords Paid Content Google Advertising Agencies 52

Martech Advisor

JANUARY 28, 2020

Email Marketing: Building a significant subscriber base can be arduous, but the ROI of email marketing is well worth the effort. In fact, 59% of B2B marketers agree that email marketing is the most effective channel for revenue generation. Learn More: 5 Steps to Generating ROI With B2B Content in 2020.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Webbiquity

JUNE 6, 2011

Should there be an ROI on relationships? He is an industry expert in the areas of SEO, interactive and digital technologies and author of Search Engine Marketing and several more books. He co-founded two Silicon Valley search engine marketing agencies and is a frequent speaker at search marketing conferences.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100