CTV advertising remains on the rise with new opportunities for Roku channel owners
ClickZ
OCTOBER 12, 2020
The more viewers consume video content served on CTV, the more opportunities and interest this tendency creates for advertisers. So far, over half of US ad buyers have already started shifting dollars from Broadcast (53%) and Cable TV (52%) advertising towards CTV. million by the end of this year and reach 61.5 million in 2023.
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