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A Guide to Marketing Automation

Zoominfo

Brand awareness? According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. For a more detailed look at sales and marketing alignment, check out the following blog posts: 3 Best Practices for Sales and Marketing Alignment 20 Sales and Marketing Alignment Statistics. Increased revenue?

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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Branded versus Non-Branded Search. Screenshot of Branded Keyword Performance. Keyword Theme Visibility.

Analytics 243
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4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Branded versus Non-Branded Search. Screenshot of Branded Keyword Performance. Keyword Theme Visibility.

Analytics 201
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A Guide to Marketing Automation

Zoominfo

Brand awareness? According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Before you even draft your first email, it’s important to identify the specific goals and objectives you’re looking to achieve with your new automation platform. For instance, is lead generation a priority? Increased revenue?

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Marketing to Millennial business buyers

Biznology

As consumers, they are tech dependent, they value authenticity, and they are attracted to brands that think and act like them. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Millennials are very loyal once they establish a trusted connection with a brand. Tell stories.

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Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Adobe Experience Cloud Blog

Here are a few of the top B2B marketing reads you may have missed from our blog this year. But the hesitation that some B2B marketers face when it comes to SEO is the very reason that the brands that do use it have a strategic advantage (vs. Check out our other blogs and let us know your favorite ones in the comments below!

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

This may be enough of an impetuous to get moving on a reactive social media strategy such as “monitor what is being said about you and respond where needed to protect our brand”. Now search for your competitors. Addictomatic is a free tool that will get you started down this path. Happy Holidays from my family to yours!