The Point

JANUARY 6, 2014

Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Most every B2B company has a target audience consisting of multiple buyer personas – whether job titles or verticals.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

Content Standard

JANUARY 9, 2015

According to Skyword’s content marketing trends survey , 68 percent of executives indicated their main content marketing goal is to engage customers and prospects, with 44 percent saying that enhancing brand awareness and loyalty is their objective. Add industry-specific infographics and other images based on your target verticals.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Marketing & Strategy 40

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Plenty of good blog fodder for analysts for the foreseeable future -- this whole area can use all the help it can get in trying to figure it out! The good news?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Martech

FEBRUARY 25, 2022

Acquia Campaign Studio (formerly Mautic, which it bought in 2019) is a customer journey orchestration solution that allows brands to align their digital strategies, create, orchestrate and deliver exceptional customer experiences across all channels. Product overview. Users can set up automated workflows for data normalization.

Marketing Automation Services 122

Marketing Automation Services Enterprise Management Work Management Marketing Management 122