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Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

Gorgeous, on-brand images and lively language? Social media lead generation is the process of turning brand awareness and interest into visitor actions, such as: Signing up for your weekly newsletter. You already use them to raise brand awareness across platforms and then retarget ads to people who visit your website.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

You talked about product marketing earlier, constantly creating decks and messaging and those kinds of things, I think a lot about brand these days. I think marketers care a boatload about brand and they think it’s really important, how do you get your brand out there in front of your buyers and those kind of things.

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How to create a CDP worksheet from your use cases

Martech

Recommendation engines for content Adding customized recommendations to an article on your website can enhance a visitor’s experience with your brand and increase page views. Landing page optimization A/B or multivariate landing page tests can dramatically increase the success of an online store, online forms, and e-newsletter sign-up pages.

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Most Popular Multivariate Testing Tools in 2021

Convert

That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing? When to Use Multivariate Testing? Traffic is the major crux of multivariate testing.

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What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. What do they want from our brand? By doing this, you might just find a clear winner with statistically significant results. What brings them here?

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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

Convert

Use a form of statistics (usually Frequentist or Bayesian) to measure the actions that your visitors take during that test and then provide the results. You can run that test to get a statistical significance and level of confidence that if you push that test result live, you can expect similar results from the rest of your audience.

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Google Optimize Sunset: 15 Seasoned Testers Reveal Their Exact Blueprint to Pivot & Move Forward

Convert

Carlos Trujillo , Experimentation Strategist at Speero Here are two assets that’ll help you understand in broad strokes whether you should be A/B testing or not: Convert’s A/B Testing Significance Calculator : This nifty tool tells you how much traffic you need to see statistically significant results, and for what kind of lifts (micro or macro).