Valasys

SEPTEMBER 10, 2019

Word of mouth marketing is a strategy where brands leverage & count on their customers by encouraging them to tell their friends, family & colleagues how they feel about a particular product or service. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

FEBRUARY 21, 2020

Brand advertising benefits B2B marketers as it evokes positive sentiments in the market for the brand in question. Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. The insights can be applied across channels to improve the overall conversions.

Advertisements 52

Advertisements Advertising WOMM B2B Marketing 52

Valasys

OCTOBER 14, 2019

Having a well-placed strategy for omnichannel reputation management is more important for brands in current times than it has ever been before. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. higher brand awareness, 1.5x According to Gartner.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

FEBRUARY 28, 2020

This practice, when kept consistent with each of the buying funnel stages of the individual prospects, helps the marketers in developing a comprehensive strategy to optimize the brand experiences across omnichannel. Customer Experience Optimization (CXO) strategy has evolved as a key brand differentiator in the year 2020.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. The market can be desirably segmented by the brands to target their most relevant personas.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JUNE 19, 2020

to 25.32%, and the unsubscription lists of brands have surged, as customers are gradually unsubscribing their daily, monthly and weekly email subscriptions. Some brands have desperately increased the number of emails being sent to their customers. Brands can also extend their return deadlines.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71