Vidyard

FEBRUARY 6, 2014

Having video content that dives into a specific portion of your product offering means you can send out videos to prospects that show interest in a specific feature, and measure the resulting conversion. Record a web-cam pitch, demo, or thank-you from your sales team.

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Choozle

JANUARY 23, 2024

Persistent consumer demand for authentic brand engagement. Artificial intelligence (AI) Was Everywhere CES 2024 showcased widespread excitement about AI, with major brands and startups unveiling new AI applications. There appears to be a huge challenge for the brands to understand how to allocate their precious marketing resources.

Marketing AI 52

Marketing AI Allocation Advertising Agencies Narrowcasting 52

Vidyard

MAY 9, 2013

I call this the “set it and forget it” mind trap, typically diligent and empirically driven marketers don’t treat video analytics in the same manner as they would web analytics and conversion metrics. Engagement flows from loyalty and familiarity with your message, brand and channel. Good luck and happy converting!

Narrowcasting 51

Narrowcasting Video Marketing Planning Youtube 51

Vidyard

APRIL 1, 2013

As marketers we understand that delivering growth requires the combination of strong direct marketing efforts and establishing and delivering consistently on our brand. When it comes to video content, it typically falls into one camp or the other – traffic/conversion building or brand building. Why “Now what?”

Narrowcasting 52

Narrowcasting Video Marketing Marketing Strategy Marketing & Strategy 52

Vidyard

MAY 6, 2013

Video marketing trends with Alan Quarry Video Marketing Strategy: Selling your brand through video Why “Now what?” The Narrowcast Age of Online Video has Arrived. Simply drop us an email or tweet us @Vidyard to get the conversation started. ” is the next inevitable question.

Storytelling 68

Storytelling Narrowcasting Video Marketing Thought Leadership 68

Vidyard

APRIL 8, 2013

Dig deep, think big: More from our Video Thought Leadership series: Video Marketing Strategy: Selling your brand through video Why “Now what?” The Narrowcast Age of Online Video has Arrived. Simply drop us an email or tweet us @Vidyard to get the conversation started. ” is the next inevitable question.

Narrowcasting 50

Narrowcasting Video Marketing Trends Thought Leadership 50

Vidyard

MAY 21, 2013

Video marketing trends with Alan Quarry Video Marketing Strategy: Selling your brand through video Why “Now what?” The Narrowcast Age of Online Video has Arrived. Simply drop us an email or tweet us @Vidyard to get the conversation started. ” is the next inevitable question.

Narrowcasting 51

Narrowcasting Video Marketing Content Marketing Thought Leadership 51