ViewPoint

JANUARY 24, 2012

He is also co-author of the book No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing , available on Amazon and in bookstores everywhere. Marketing to the business consumer takes a special pedigree. What is a business-to-business marketer to do with all that? You're a P2P marketer.

P2P 120

P2P B2B Youtube Social Media 120

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. To achieve such engagement excellence, marketers must fundamentally change their thinking. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Heinz Marketing

JULY 16, 2018

The potential buyer has all the power, and so we need to build a product that puts the hands in the power of the customer, but allows the company to get everything that they need to generate leads and book more meetings. We think of B2B as business to business. I’ve heard it described as P2P, people to people.

Top of Funnel 43

Top of Funnel Conference B2B Sales Copywriting 43

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. Regardless of whether one is marketing toothpaste or enterprise software, all marketing is ultimately P2P (person to person). But it’s also widely misunderstood. What’s exciting about that?

Enterprise Management 235

Enterprise Management Work Management Marketing Management B2B Marketing 235

Online Marketing Institute

DECEMBER 9, 2009

TopRank has worked with many companies using search marketing to reach Business to Business audiences over the past 8 years and we’d like to share these 5 B2B search marketing tips that can help companies maximize their results: 1. For B2B companies, getting found is just the beginning. I need to implement them. smobot Good post.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40