ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). But these artificial labels do not work because no matter what you are selling, you are selling to a person. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). But these artificial labels do not work because no matter what you are selling, you are selling to a person. In short, now is the time to shift to person-to-person (P2P) marketing.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Heinz Marketing

JULY 16, 2018

I keep seeing you, crossing paths at different events, and I’ve been speaking more and doing more stuff, and I always see you there, so I think it’s good that this happened. I’m just so skeptical of salespeople and people trying to sell to me, that that’s how I buy. We think of B2B as business to business.

Top of Funnel 42

Top of Funnel Conference B2B Sales Copywriting 42

Webbiquity

OCTOBER 8, 2019

Business-to-business (B2B) marketing is a passion to those of us who’ve devoted our lives and careers to it. In addition, below are six ways B2B and B2C marketing are different (and note it’s not t hat “B2B marketers sell to businesses, B2C marketers sell to people”), plus one very important way they are alike.

Enterprise Management 235

Enterprise Management Work Management Marketing Management Marketing Automation Services 235