Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C). In short, now is the time to shift to person-to-person (P2P) marketing. Customers want human engagement, not mass-produced spray-and-pray blasts. • This is known as reciprocity of value.
53 
Let's personalize your content