Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Content4Demand

AUGUST 27, 2019

While traditional tactics such as display advertising and telemarketing may not be equipped to identify and store declared data, other channels such as webinars are. Using webinars as part of its go-to-market strategy has helped ON24 improve lead qualification and nurturing. Leveraging Webinars to Capture Declared Data at Scale.

Webinar Metrics 53

Webinar Metrics Lead Ranking Marketing & Strategy Marketing Qualified Leads 53

ViewPoint

JUNE 16, 2015

Mike Damphousse, founder, CEO and CMO of Green Leads and author of Smashmouth B2B Blog: Sales & Marketing Demand Gen places the focus on value: 1) The value of the inbound versus outbound lead; and 2) how far those leads are in the pipeline against the amount invested.

Lead Scoring 120

Lead Scoring Lead Ranking Cost per Lead PointClear 120

markempa

JUNE 28, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Along with this higher level of sophistication comes a matching price tag. And along with this price tag, comes a more curious yet cautious buyer. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Unbound B2B

JANUARY 10, 2023

To calculate your marketing-driven deals, you need to take the marketing driven revenue and divide it by the average sale price. The average sale price is the amount each customer spends on your company. Do you have a small company with limited resources?

Cost per Lead 52

Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52