Demand gen vs. lead gen: Have we reached a final verdict?
Martech
JUNE 4, 2024
Their growth was built on a lead gen model. Demand gen marketers aim to educate and inform their audience. There’s a piece on the HockeyStack blog. Canberk Beker HockeyStack started as a marketing attribution platform. Meaning that, last year, the platform was able to track the marketing touchpoints.
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