What Are Experts Prioritizing in 2018 B2B Marketing Budgets?
KoMarketing Associates
DECEMBER 5, 2017
Samantha Stone , Author, Founder & CMO, The Marketing Advisory Network. For example, on the paid side, many of our clients get a much lower cost per lead (CPL), and consequently CAC, with paid social over paid search. As we go into 2018 marketers must make data integrity a higher priority.
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