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Marketing Automation- Keep Them Coming Back For More

Adobe Experience Cloud Blog

The company has been around for 75 years and back in the 1950′s, the company designed and implemented equipment to automate the doughnut-making process in each of its factory stores. After the dry ingredients are mixed together, the proofing, frying, and glazing processes are all automated. Everything is predictable.

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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.

Trends 101
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Implementing Personalization at Scale in B2B Marketing Campaigns

SalesIntel

Digital transformation and technology have transformed how we reach other businesses that can become our clients and customers. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy.

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What to Consider When It’s Time for New Marketing Technology

Content Marketing Institute

Marketing automation tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. B2B Marketing Academy co-founder Peg Miller has some guidance. B2B Marketing Academy co-founder Peg Miller has some guidance.

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Be Relevant or Die: The New Nature of Nurture

Adobe Experience Cloud Blog

Author: Will Spendlove Nearly three-quarters of online customers are frustrated by brands that showcase irrelevant content and promotions. Is your marketing department contributing to your prospects’ frustration and harming your pipeline – or even worse, your bottom line? Relevance is the New Game in Town. Humanize the Masses.

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30 Sales Prospecting Email Templates Guaranteed to Start a Relationship

Hubspot

One of them has really been struggling to connect with key prospects and we've implemented your advice. Have you ever dreamed of having an industry conference at a ski resort? Every company has customer-facing employees. Talk to your prospect's customers. I forwarded to a few of my clients. Best, [Your name].

Template 101
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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Laura Patterson's book Marketing Metrics in Action. Get Customers. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Hugh MacLeod's Ignore Everybody: and 39 Other Keys to Creativity.