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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. Online Lead Generation – 54,553 members. B2B Lead Roundtable – 14,216 members.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# There’s no question that paid search delivers leads, and no question that AdWords is the big dog in the PPC world.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Steering clear of these potholes and using SEM best practices greatly increases the odds of success with AdWords. It’s best to use search on its own for a while to determine which keywords, calls to action (CTAs) and ad messages are most effective before expanding advertising to the content network. Not dayparting.

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