A CX reality check: When good intentions meet clunky execution
Martech
MARCH 5, 2024
Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider. Was this an elaborate phishing scam? For instance, how comfortable are customers with unbranded experiences?
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