Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? When a brand gets a marketing budget, a portion of that typically goes to paid advertising. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. The answer is media buyers.

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Single Grain

JULY 13, 2023

To maximize the performance of PPC campaigns, it’s imperative that businesses and marketers understand the different bidding strategies available in the Google Ads network. Let’s consider an example of a digital marketing agency that offers website design services. The campaign serves a total of 100,000 ad impressions.

Cost Per Click 52

Cost Per Click Cost per Acquisition Cost Per Thousand Paid Search Agency 52

Single Grain

AUGUST 10, 2023

Related Content: Best Programmatic Advertising Case Studies for Exceptional ROAS Maximize Clicks Businesses seeking to drive high-quality traffic volume to their website or increase brand visibility can benefit from Maximize Clicks bidding. Advertisers can adjust bids based on campaign goals, keyword performance, and market conditions.

Cost Per Thousand 52

Cost Per Thousand PPC Cost Per Click Allocation 52

Single Grain

JANUARY 23, 2023

In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Get My Free PPC Marketing Plan 5 Ways a PPC Consulting Agency Can Level Up Your Business Working with a PPC specialist is always beneficial for your business.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Single Grain

MAY 11, 2023

In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today. Your target market may have no awareness of your brand when they first view one of your ads. That’s right.

Paid Content 52

Paid Content Cost Per Click Advertisements Advertising 52

Single Grain

AUGUST 7, 2023

As the mobile landscape continues to evolve, understanding the different mobile advertising types available is essential for businesses aiming to stay ahead in a competitive market. These statistics are vital if you’re targeting a specific market. App-based Marketing : Creating branded apps or advertising within existing apps.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52