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Bannerflow
JULY 12, 2019
Knowing the basics of programmatic and how it works is essential for marketers. How does programmatic advertising work? How does programmatic advertising work? Yet, we don’t blame you if you don’t quite understand how exactly the programmatic process works. Is it on a cost-per-thousand (CPM) or cost-per-click (CPC) basis?
Martech Advisor
OCTOBER 17, 2019
How Do Ad Networks Work? You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. How Do Ad Networks Work? But how exactly do they work? Viewable CPM (vCPM). Cost-per-click (CPC).
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