B2B Marketing Stats from HubSpot’s Marketing Data Box
Webbiquity
MAY 16, 2011
Social media is now in third place (for 61% of B2B marketers), having pulled ahead of B2B publications, paid search and banner ads. Not surprisingly, offline tactics (trade shows in particular) are viewed as costly by B2B marketers on a cost-per-lead basis, while online tactics are seen as more cost-effective.
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