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How reducing your carbon footprint can save you money and increase ad impact

Martech

“Recently there has been a lot of research on the impact of digital advertising on the climate and it turns out visual advertising has quite a significant impact on CO2 emissions,” said Staraselski. Research shows that around 4% of all emissions can be attributable to digital advertising campaigns. What changed?

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Display advertising best practices: ultimate guide

Bannerflow

Display advertising best practices do not stand still, they change and evolve constantly. Well, banner best practices have changed much since the very first online banner ad appeared in the 1990s. From humble beginnings, display advertising has gone from simplistic static images to a key channel of digital marketing.

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Affiliate Summit West 2020: All the Key Takeaways

Outbrain

Following our pre-ASW interview with Hope , here are some amazing tips for video advertising Hope presented at the show: Key Takeaways: Video works because: It creates emotions: do you remember the last time you cried from a text or a banner ad? How easy is it for users to navigate on mobile? What about writing?

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Outbrain Powers New Generation Of Digital Recommendations (Part 2)

Outbrain

But as digital media has had monumental growth, we’ve evolved our recommendations to be integrated on many new environments, beyond traditional publisher pages, such as apps, pre-installed mobile experiences, and a range of devices. Our global native demand can be transformed into single-image ads, ideal for integration on Newsletters.

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Don’t Ignore Message Boards in Your Social Media Marketing Strategy

Biznology

These forums don’t care about what happens at Facebook, they only care about whether they can pay their escalating server and bandwidth fees. Mobile devices developed specifically to not only read and post to message boards but also simplify the discovery of other boards and forums.

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A Shortish History of Online Video

Vidyard

What were some of the key milestones that got us to where we are now — a world where Facebook’s CEO believes video will be as big as mobile phones in how we communicate, and Cisco conservatively estimates that up to 80% of the internet’s traffic will be video by 2020. We believe in the power of online video, but where did online video begin?

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. 80% of Twitter use is on mobile devices.