KoMarketing Associates

JANUARY 14, 2021

Many B2B marketers concern themselves with developing content to drive leads, but new research shows that they may be able to reach their goals more easily by working in tandem with sales professionals. This is compared to 47% of high-performing B2B marketers who said the same.

B2B Sales 165

B2B Sales InsideView B2B Marketing Data Hygiene 165

KoMarketing Associates

SEPTEMBER 17, 2020

The Need for More Accurate Marketing Data. Data hygiene has not always been a top priority for marketers, but previous research shows that it will become more of a focus in the coming months. This means focusing on data hygiene, cleanliness and robustness.

Data Hygiene 169

Data Hygiene Marketing Report Advertising Channels InsideView 169

KoMarketing Associates

AUGUST 13, 2020

In addition, this may become the key to more accurate data and analytics. About 53% believe that insights into B2B customers will become clearer by focusing on data integrity as well, such as data hygiene, cleanliness and robustness.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165

The Point

OCTOBER 3, 2012

Even while fewer than 30 percent of contacts on average actually change companies (your numbers may be higher depending on the industries you serve, or even target geographies), one thing is certain: the data you have in your CRM database on an individual customer or prospect is likely to be outdated after a mere 12 months.

InsideView 100

InsideView Zoominfo Content Landing Pages 100

SalesIntel

JUNE 16, 2023

Top 10 Cognism Alternatives In the realm of B2B data platforms, Cognism has emerged as a leading solution, offering businesses valuable insights and comprehensive data for sales and marketing activities. Apollo boasts a B2B database of over 250 million contacts and 30 million companies.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52