KoMarketing Associates

DECEMBER 5, 2017

Instead of planning for 2018 when you’re already starting it in January, the most prepared B2B marketers already have priorities identified and plans for execution come January 1. We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget?

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. Establishing your PPC goals in the early onset of planning your campaign is the first thing you need to do. Develop PPC landing pages that offer a great user experience.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

ClickDimensions

MARCH 8, 2023

B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. The NPS question is usually a numbered scale, but you can also use emojis for this question type. PPC (Pay Per Click)- When a business pays a fee for each time one of their ads is clicked on.

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Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Generating high-quality leads is crucial, but can be a real challenge. Why Choose Single Grain?

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Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

Webbiquity

DECEMBER 7, 2017

This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). AdWords stirs in AI (but not for B2B). For years, it’s offered the Google Prediction API, for example, so advertisers could extract predictive insights from their pay-per-click (PPC) data. There’s hope, however.

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Marketing AI Adwords Account Based Marketing ABM 152

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. Is there an abbreviation or acronym you see regularly in B2B marketing that isn’t listed here?

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Paid Content Lead Ranking Cost Per Click Cost per Lead 100

LeadSquared

APRIL 5, 2016

Under PPC ad extensions, can you explain ‘structured snippet extension’? What should be the optimum CPL for cloud telephony in B2B sector? As we are into B2B product, we are trying to get more conversions. What would be the best strategy for getting good conversions for B2B company? Bid a little high.

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Adwords FAQ Paid Content Webinar Metrics 52