NetLine

APRIL 14, 2022

Introducing the 2022 State of B2B Content Consumption and Demand Report for Marketers. NetLine’s research unearthed dozens of incredible insights into the behaviors of B2B buyers. Here are a few key highlights from this volume: Professionals registering for webinars are 29% more likely to make a purchase decision within 6 months.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. Where should you start?

Intent 105

Intent Account Based Marketing Bombora Intent Signal 105

TrustRadius Marketing

OCTOBER 3, 2022

Buying behavior has evolved dramatically, and the ability of ABM marketers to find and target buyers using intent data has also evolved. In the past, third-party intent data was used mostly. For example, sales teams can utilize TrustRadius downstream intent data to uncover insights into how best to position themselves.

Intent Data 52

Intent Data Account Based Marketing Intent ABM 52

LiveRamp

JUNE 27, 2019

Knowing when a prospective customer is in-market for a B2B solution can be a challenge for B2B marketers. B2B buying cycles are often 12 to 18 months long and purchase prices can be tens of millions of dollars. In this environment, finding the right signal in the noise can be a challenge.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

Heinz Marketing

NOVEMBER 22, 2020

6sense is one of the best in the biz—their Account Engagement platform has the power to elevate any sales team, showing them exactly which companies are in the consideration and decision phases of their buying cycle. . million B2B websites, Digital advertising impressions, and.

Marketing Automation Services 139

Marketing Automation Services Work Management Marketing Management Buying Cycle 139

Madison Logic

OCTOBER 11, 2022

According to FocusVision, the average B2B customer journey involves the buying committee consuming an average of 13 pieces of content, takes an average of two to six weeks, and involves 3 to 4 decision-makers. . Look at the graphic below from Gartner: most of the time spent by a B2B buying committee is away from solution providers.

Intent Data 52

Intent Data Intent Marketing Budget Buyer Intent 52

Valasys

APRIL 3, 2023

Once in a while the expression “Buyer Intent Data” is likewise utilized, subsequently consolidating the two words. In B2B, Intent data shows what (potential) clients are keen on and what they are searching for on the web. It’s data about individuals’ web-based conduct and, in B2B, of organizations.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

NetLine

MARCH 2, 2023

If you’re a B2B marketer, chances are you’ve heard of “intent data” but may not understand what it’s all about or how to use it effectively. What is the Definition of B2B Buyer Intent Data? Why Has Buyer Intent Data Become Such a Hot Topic for B2B Marketers?

Intent Data 75

Intent Data Top of Funnel Intent Ideal Customer Profiles 75

Zoominfo

MAY 21, 2021

The average B2B buyer is mostly finished with the buyer journey before they ever engage with a salesperson. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch.

Intent Data 130

Intent Data Intent Lead Ranking Marketing Websites 130

PureB2B

JANUARY 3, 2022

For example, intent data — which is often used by both marketers and their content syndication partners — adds another level of targeting precision that amplifies the inherent strengths of content syndication. Intent signals can identify customers or accounts that are in an active buying cycle, for instance.

Top of Funnel 62

Top of Funnel High Quality Lead Lead Gen Sales Qualified Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Paid ad performance can greatly benefit from downstream intent data, too. Boost ad performance.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52