B2B Buy Demonstrating Intent Intent Signal 
The Point
JULY 27, 2021
Who are known contacts in the buying groups and are they engaged? Accounts with established contacts and demonstrated engagement may be the better choice. Are there intent signals that the account is a high-propensity opportunity? Are there intent signals that the account is a high-propensity opportunity?
Content4Demand
NOVEMBER 5, 2021
His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.
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Leadspace
APRIL 5, 2023
Finding the right type of companies within your TAM that need your product is a huge step towards closeable business, but you still need to figure out which of those companies are actually ready to buy your product – this is where intent comes into play. We can determine intent by a company’s search activities.
Rev
FEBRUARY 28, 2023
Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t. Intent data is powerful. Exegraphics offer similar insights for the B2B world. The holy grails. The unicorns.
DealSignal
APRIL 10, 2024
B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.
NetLine
DECEMBER 18, 2023
Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.
SalesIntel
AUGUST 14, 2023
Earn Before You Buy Yes, “earn before you buy” – understand your customers, test your messaging, and refine your approach before investing in paid advertising. By earning engagement and interest before investing heavily in advertising, you’ll be better prepared to deploy your paid strategy effectively.
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