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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Green Book, was it deserving? We all have interests.

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

Don’t want to spend too much time, but thoughts on the Oscars this year. But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Green Book, was it deserving? We all have interests.

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Building Content Marketing Strategy – 10 Steps

Marketing Insider Group

Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. In this post I’ll cover why content marketing is so important today and I will provide some practical advice about how to be good at content marketing. B2B customers today use an average of 7.6 You want to be a thought leader?

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Video’s a really practical and personal way to do this, to create those long-lasting relationships. We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. It’s just a few thoughts about video in a blog post. Relationships Through Video.

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Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

Video’s a really practical and personal way to do this, to create those long-lasting relationships. We talk about video strategy for companies, B2B, also just for thought leadership and for personal brands. It’s just a few thoughts about video in a blog post. Relationships Through Video.

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Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

We talked about how B2B leaders can leverage SEO tools to grow their businesses. He’s a great Twitter follow , he’s an even better person. It’s great to share other people’s thoughts. So whenever we create content, we don’t just express our own opinions or thoughts or whatever.

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Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

As somebody that, I follow a lot of different thought leaders on social media. So real quick story on that: NHP, when I was naming my company, I was thinking about all these “Extreme Recruiting,” all these names that could come into a recruiting practice, and I was struggling with it. Adam Posner : Correct.