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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

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B2B prospecting data just keeps getting better

Biznology

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Company SWOT analysis (OneSource).

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Google Announces New Offerings in Real-Time, Mobile and Social Search. Salesforce.com announces Chatter, social computing for enterprise companies. Twitter updates Terms of Service leaving them open to advertising . Social media use soars among b-to-b marketers. Google Releases Behavioral Advertising .

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How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Defining ROI. End sidebar.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. Attractive advertisements and other add-on. B2B Mobile Marketing: 10 Key Mobile Arguments. This important piece, which answers the “Why Mobile For B2Bs?,

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.