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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

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B2B prospecting data just keeps getting better

Biznology

Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC).

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Where is B2B data-driven marketing headed?

Biznology

Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. B2B Marketing B-to-B marketing B2B marketing database marketing marketing technology predictions real-time marketing' Like this post?

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Salesforce.com announces Chatter, social computing for enterprise companies. Social media use soars among b-to-b marketers. Few b-to-b firms are signing up for Super Bowl XLIII advertising. FTC Urged To Clamp Down On Data Collection Online. Twitter creates Twitter Lists. October 2009 Online Marketing News.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. The engine works like this: Social Media + Search-Engine Optimization + Blog + Call-to-Actions + Conversion and Lead Generation = Inbound Marketing. The fuel for this engine is content.

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Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example. Known as the Idea Launch PadTM for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

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How to Calculate Social Marketing ROI

Paul Gillin

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. In this chapter, we’ll suggest some approaches.

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