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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Dive in and learn by doing, making mistakes and quickly learning from them.

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Think Outside the B2B Trade Show Booth

MLT Creative

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. However, show-specific blogs were written and promoted via Twitter and LinkedIn.

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Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. Your social media efforts should be part of an inbound marketing strategy that has won support from your top management.

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How to Improve the ROI of Your Content Marketing Strategy

B2B Digital Marketer

How many times have you posted on LinkedIn? If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! .” Dr. Pelè’s LinkedIn: [link]. More episodes on content marketing: [link]. A lot of people will say, groups have been rendered quite meaningless, um, in LinkedIn.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. There better be. Why not use it?

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010. Save Time & Stress – Blog Editorial Calendar Template - Savvy B2B Marketing , March 18, 2010. Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Linkedin (1158). 2010 (6542).

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

10 B2B Social Media Case Studies and Examples - Social Media B2B , September 17, 2010 As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media. 10 B2B Social Media Case Studies and Examples , September 17, 2010.