MLT Creative

JUNE 16, 2010

Whenever we launch a campaign that relies heavily on direct, I’m reminded that the rules in business-to-business direct marketing are really the same as they are in the consumer space. Are you trying to generate leads, nurture leads, cross-sell to existing customers or otherwise retain them?

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

markempa

FEBRUARY 23, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! « Macs Tasty Recipe for Lead Generation Success | Main | Will Writing a Business Book Generate Sales Leads? In 2005, 3.5

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

MLT Creative

JULY 30, 2010

For instance, one challenging thing can be setting up and measuring an effective lead nurturing campaign. Patrick Manes is Director of Marketing Strategy with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

Inbound Marketing 40

Inbound Marketing Advertising Agencies B to B B2B Marketing 40

MLT Creative

MAY 27, 2011

As a follow-up, the leads were given an opportunity to download an industry-specific ezine and placed into a lead-nurturing campaign that would offer content geared towards educating prospects rather than hammering them with product features. 209 (75%) unique form submissions are true leads/prospects.

Trade Show 40

Trade Show B to B Advertising Agencies B2B 40

markempa

MARCH 30, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! When buying a 79 cent can of fruit cocktail subconscious brand recognition is going to mean a lot.

Word of Mouth 120

Word of Mouth Lead Generation WOM B to B 120

MLT Creative

MAY 25, 2010

BtoB Magazine articles you may also like: The Big Question "What is one critical lesson you've learned about effective lead nurturing?" 2010 Lead Generation Guide. And in B2B sales, that is certainly far better than just the chirping of crickets. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40

Adobe Experience Cloud Blog

JULY 6, 2010

The first session, Keeping Your Strategy in Lockstep with the Changing B-to-B Buyer , was presented by Carlos Hidalgo, President of The Annuitas Group. Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48