Think MQLs Don’t Work? It’s Time to Rethink Your Marketing Approach
Only B2B
OCTOBER 9, 2024
MQL is dead. MQLs are little more than surface-level indicators. Unlike general leads, MQLs are more engaged and significantly more likely to convert. Read this blog to discover why MQLs still matter. But does this mean that every lead who engages with your content qualifies as an MQL? Not exactly. Not necessarily.
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