Automation Digital Transformation Growth Marketing Marketing AI 
Conversica
JULY 20, 2022
AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.
ANNUITAS
DECEMBER 11, 2023
Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.
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FunnelEnvy
JANUARY 8, 2024
Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.
Hinge Marketing
JANUARY 27, 2022
LexisNexis Interaction and the Hinge Research Institute have just released the law firm edition of the High Growth Study 2022. High growth law firms responded to the market shake up by embracing marketing and business development technology in 2021. High growth law firms invest in accessing expert marketing talent.
Hubspot
JANUARY 4, 2021
Marketers are community-minded people. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. I continue to believe in my mantra that marketing is powerful and must be used for good, not evil. Virtual Events.
accelerate agency
SEPTEMBER 14, 2020
In addition to this, Principality has been operating predominantly offline – so with a new younger audience to target, they decided a digital transformation was critical in order to remain at the top. . The building society wanted to expand their marketing share by attracting: . Target audience & strategy.
accelerate agency
DECEMBER 6, 2021
The internet leveraged access to cloud-based solutions to drive digital transformation across all sectors, with core business apps transitioning to SaaS-based solutions. Automation will become a focus – SaaS makes it easier for companies to utilize AI virtualization technology into the tech stack, for example, chatbots.
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