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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Trigger Behavior-Based Emails The best way to make people interact with your emails is to make them relevant. Timed emails are scheduled with the help of email marketing automation software. Offer users a self-serve user experience through a searchable knowledge base or live chat. What’s the difference?

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2| Repository: Collect and organize all content and research so you don’t waste time

Apollo

Customer lists (or access to your CRM). Testimonials / Quotes. Customer interview calls done by marketing. Not only is this great for building outbound strategy, but it’s also instrumental for general on-boarding and a knowledge base for sales. Product benefits (one pagers or other materials). Customer research.

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How a Video Library Can Help Power Every Part of Your Business

Vidyard

It usually happens when sales leaders throw a fit over misplacing a testimonial that could have saved a deal, or when communications leaders spit out their coffee upon seeing a sensitive internal video circulating on Reddit. And there’s more: Event marketing: Companies like Marketo use a Video Hub to organize videos for events and summits.

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How to Improve Your Free-to-Paid Conversion Rate (With Examples)

Optinmonster

Trigger Behavior-Based Emails The best way to make people interact with your emails is to make them relevant. Timed emails are scheduled with the help of email marketing automation software. Offer users a self-serve user experience through a searchable knowledge base or live chat. What’s the difference?

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8 Proven Ways to Increase the Productivity of Your Sales Team

Albacross

Consider using these meetings to direct your team members and coach them based on their individual needs. Embrace Sales Automation. This is a testimony to the fact that the sales division has gaps that refrain executives from making optimum utilization of their time that ultimately hampers their productivity.

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8 Ways to Use Video for Customer Success, Education, and Advocacy

Vidyard

Knowledge Base Videos. Your knowledge base is a hub of documentation around frequently asked questions, instructions for completing common tasks, or options for troubleshooting issues. But don’t get too trigger happy with video, because it really is best as a supplementary component to your knowledge base.

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30 Best Growth Hacking Tools to Unlock Exponential Success

Optinmonster

OptinMonster’s integrations with the leading email service providers , CRM software , and eCommerce platforms make it a great growth marketing tool to acquire new customers. It even has a WordPress plugin so that you can build and automate email campaigns from your site’s backend. Targeted campaigns are incredibly effective.