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Improving customer journey orchestration with metrics and actions: Best of the MarTechBot

Martech

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. By collecting feedback through surveys or other means, businesses can gauge customer satisfaction at different touchpoints along the customer journey. I am trained with MarTech content.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. Everyone in the world of B2B marketing will tell you that data-driven decision-making is the standard. Or maybe you just want to decrease customer churn rates.

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Data-Driven ABM Campaigns: Fueling B2B Marketing Success

Valasys

In B2B marketing’s era of hyper-personalization, Data-Driven ABM campaigns are the laser-guided rockets you need. Fuel your B2B success with data-driven ABM – it’s time to rewrite the marketing rulebook. AI and machine learning unveil predictive insights, identifying high-potential clients for prioritized focus.

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Five tools that can help you break free from data paralysis

ClickZ

30-second summary: Data paralysis is a natural consequence of the marketing technology businesses use daily, but there are tools that can help manage the proliferation of data so that it can be used efficiently and effectively. To combat this, marketers have begun adding even more tools to their tech stack.

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Customer Engagement Strategies

TrustRadius Marketing

Your marketing strategy should include a roadmap to optimize your customer interactions. In the age of digital marketing and instant communications, customer expectations are also greater than ever. Do some market research to find out what your target audience is looking for and how you can provide this.

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6 Steps in Developing a Data-Driven CRM Strategy

Zoominfo

Modern CRM tools can now be used to manage customer relationships across the entire customer journey, which spans marketing, sales, customer service, and more. Everyone in the world of B2B marketing will tell you that data-driven decision making is the standard. Or maybe you just want to decrease customer churn rates.

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How to develop a winning customer experience strategy

Sprout Social

A great CX strategy aims to exceed customer expectations at every touchpoint. Customer Satisfaction Score (CSAT): This metric gauges customer satisfaction with a product, service or interaction by asking them to rate their satisfaction on a scale of 1-5. Make use of analytics tools to automate this process and gain deeper insights.