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5 Reasons Automation is the New Reality in Digital Marketing

Marketing Insider Group

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

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Pega’s Blueprint for digital transformation

Martech

Fast adoption for enhanced Blueprint Blueprint was introduced earlier this year but has recently been enhanced, not only with new capabilities but with an improved UI, making it “as easy to use as an airport kiosk,” said CPO Kerim Akgonul. Anyone with a Pega community membership can try it online at pega.com.

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Five Tips to Screen Resumes for Hiring as a Business Owner

Webbiquity

The job market has whipsawed from record-low unemployment to near Depression-era joblessness in just a few months, as the COVID-19 pandemic has forced the shuttering of vast swaths of economic activity. Business owners and managers who are still hiring find themselves swamped with qualified candidates for any open role.

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Seismic Shift ’23: Day One Highlights

Seismic

So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. One key area for that innovation is AI. The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started.

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Verint Analyst Days Takeaways: Elevating CX to Narrow the Engagement Capacity Gap

Aberdeen

The CX and contact center space is changing rapidly and while Verint plays in the space, it’s also active in the back-office space as evidenced by numerous discussions highlighting use of technology such as WFE and automation in the back-office. CRM) to enable firms with relevant capabilities in the contact center, CX and back-office space.

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How Does 2023 Go Down in Selling History? Mereo Principals Share These Reflections

Mereo

JAY MITCHELL REMEMBERS INDECISIVE BUYERS AND HOPES FOR A 2024 RAMP-UP As trusted advisors to dozens of companies, we at Mereo get to see market and economic trends from not only individual companies but on a macro-level. One of the major AI challenges faced by sales and marketing teams was the issue of the quality.

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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

30-second summary: ClickZ’s virtual Marketing Autmation Summit was held on October 22, 2020, and featured two sessions of expert panelists discussing the challenges, opportunities, and future of marketing automation. The Summit was hosted by our very own Tim Flag, podcast host and marketing consultant.