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How-to Turn Your Physical Events into Webinars

ActiveDEMAND

Event promotion companies should be actively promoting webinar services to their clients because there’s a lot of relevant information about running a webinar that event companies can share. With that in mind, we thought we’d share our recipe on how we do webinars. Pre-Work prior to Webinar date being finalized.

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6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

The past few years have shown us just how critical personalization is for a brand’s digital strategy. That demand is crystal clear, but marketers face three main challenges in addressing it: 1. There’s more data and better technology available to marketers now, which means more opportunities to create better customer experiences.

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Webinar Recording: 6 Lead Generation Strategies using Social Media (Part I)

LeadSquared

The webinar on ‘6 Lead Generation Strategies using Social Media’ conducted by Meenu Joshi and Nilesh Patel was a huge success. If for some reason, you were unable to attend the webinar, here’s the recording: View the Recording. What should be the bidding strategy for running Facebook ads? Question 1.

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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. You need a clear strategy and objectives. I’ve seen a lot marketing automation fail because someone inexperienced made mistakes or did sloppy work. And train them!

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. While big budgets are always a nice perk, they aren’t necessarily critical for effective marketing. Marketing takes many shapes and forms. The strategies we discuss in this post are tried and tested. Email Marketing. Be friendly.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

There are no shortage of email marketing tools for small businesses, which is totally logical: Email marketing remains a really powerful tool for small businesses , in part because they have more flexibility with their brand and image. Email marketing is a tremendous relationship-building channel.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs.