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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

A couple have noted that my questions only cover standard marketing automation functions (email, landing pages, nurture campaigns, lead scoring, CRM integration and reporting), while their products offer additional functions. These include Genoo , Hubspot , Infusionsoft and OfficeAutoPilot.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. CRM integration is currently limited to sending data to Salesforce.com.

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Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders. Before marketing automation, they typically use an email system (which also provides landing pages and simple nurture campaigns) or sales automation product for their marketing.

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Thirteen email marketing platforms with high ROI

ClickZ

If you have a large mailing list, verify that the platform will allow you to integrate with third-party software to import your contacts. It is integrable with customer relationship management ( CRM ) software and Salesforce.com and provides 24/7 live chat support. Most will allow you to import via a CSV or Excel file.). Campaigner.

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Constant Contact Review: Is It Good for Small Business?

Optinmonster

It’s easy to use, powerful, and integrates with other 3rd-party marketing tools. Targeted landing pages. Now let’s turn our attention to how Constant Contact’s pricing model breaks down. 5) Pricing. But one of the most important factors comes down to pricing. Automation. Lead Generation.

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Is LeadSquared different from CRM systems: CRM and Marketing Software Comparison

LeadSquared

Landing Page Designer. Landing Page Template Library. Mobile Optimized Landing Pages. Rich Media content (video, slideshare) in Landing Pages. Compare Landing Page Performance in real time. Landing Page Auto-responders. Products & Pricing.

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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Ready to find the right email marketing platform at the right price for your small business? Along with their ridiculously simple drag and drop builder, light automations and reporting tools, they also offer more advanced features like Google Analytics tracking, heatmapping and social media integration – all for free!