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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Set up behavior-based triggers that notify sales teams of prospect engagement.

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How to Use Email Automation to Nurture Prospects

Zoominfo

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Create auto-responding emails to those triggers with specified conditions.

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10 Easy Email Automations You Need to Implement Today

GreenRope

Successful businesses leverage email automation to amplify their reach and to share critical information with ease. It’s a great way to keep your audience up to date with the latest news, promotions, events, and information about your business. M ost companies identify personalization as the biggest email marketing obstacle.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

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What is Sulekha Integration and Why Your Sales Team Needs One

LeadSquared

It frees up more opportunities for your sales reps to call potential customers, schedule meetings, send out reminder emails, etc. This is quite important, especially if you run a large sales team or you handle more than 2 or 3 portfolio products and services. Bad conversations can be detrimental to the volume of sales you generate.

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Sherpa and ActiveDEMAND: Automation, Connection and Trust Through the Buyer’s Journey

ActiveDEMAND

Our integration partners at Sherpa CRM recently posted an article that discusses the importance of empathy in marketing and gives some great strategies for applying impactful messaging with automation. But are all website inquiries ready to talk to a sales counselor? How can you be more empathetic in your marketing?