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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

Hopefully, you have most of your data inside your marketing automation platform but here you’ll need to log the sources of information to make decisions on. Document systems, data fields to use, explore integration options.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

You’ll need an email automation tool that’s easy to use and allows you to set up drip campaigns or auto-responders. The key to delivering value to the inbox and converting comes down to: How relevant and valuable the information is to the recipient, which is why segmentation of your list and personalization are crucial.

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How to Use Email Automation to Nurture Prospects

Zoominfo

Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Create auto-responding emails to those triggers with specified conditions. Email automation takes more tedious tasks off your hands so more effort and resources can be put into impactful brand messaging.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Email marketing software makes it easy to segment your customer list—based on which product(s) they own, geography, industry segment, or other factors—so that you can not only stay in touch with them, but consistently send them relevant information. Auto-responders. A/B testing tool.

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot

Use Auto-Responders for Opt-Ins. Email campaigns depend on a healthy open rate, and if you're contacting people whose information you bought -- rather than earned from a previous interaction -- you'll quickly see your emails' performance drop. Use Auto-Responders for Opt-Ins. Personalize the Email Greeting.

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10 Easy Email Automations You Need to Implement Today

GreenRope

Successful businesses leverage email automation to amplify their reach and to share critical information with ease. It’s a great way to keep your audience up to date with the latest news, promotions, events, and information about your business. Pro tip: Auto-responders are always attached to forms. Welcome Emails.

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6 New Marketing Cloud Features to Help You Power Personalization

Salesforce Marketing Cloud

Use richer customer information and reach people on their preferred channels with Marketing Cloud’s Customer Data Platform (CDP) updates. These databases act as repositories of information from all teams across the entire organization. Watch the demo to learn more. Customer Data Platform. Watch the demo to learn more.