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Use Simple Drip Campaigns and Auto Responders to Layer on Time Savings

ActiveDEMAND

In our case, we want to increase user usage of the platform and get the “ActiveDEMAND person” at our client companies some backup by encouraging the training of a second. Starting with good SMART goals puts you on the right foot. We have our own KPIs to measure from these directions. Best Case Behavior.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. What works for one SaaS company may not work for the next. Check out this post on blog frequency. Being creative and cost-effective is essential. You have to think lean and mean.

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10 Easy Email Automations You Need to Implement Today

GreenRope

Successful businesses leverage email automation to amplify their reach and to share critical information with ease. It’s a great way to keep your audience up to date with the latest news, promotions, events, and information about your business. M ost companies identify personalization as the biggest email marketing obstacle.

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B2B Conference Recap: SiriusDecisions Summit 2019

Rev

Go in-depth with this great write-up from the SiriusDecisions blog. Some might be doing market research or wanting to gather information for a specific problem they’re facing in their business. Over the past decade, enterprise-level companies have reduced – not grown – their work forces. Or competition-adjacent.

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How-to Turn Your Physical Events into Webinars

ActiveDEMAND

With Coronavirus and social distancing becoming a reality, many companies are looking for options to turn physical events and conferences into virtual ones. Many events companies already have good practices in place for promotion and getting great speakers, it’s the administration around running a webinar that’s new.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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Beginners Guide: Marketing Automation

GreenRope

Marketing automation can be as simple as an auto-responder or a complex mix of automatic actions including triggers, emails, drip campaigns, workflows, and more. I would suggest starting with signup forms and auto-responders. Let’s use the signup form and auto-responder task as a starting point.