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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

One of the most effective ways to not only increase search engine visibility and showcase your expertise in an industry, is to keep an up-to-date blog. Blogs are great for SEO , thought leadership, lead generation, lead nurturing, and your internal linking strategy. Contain keywords. Answer a question.

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Webinar Recording: How to Get the Best Traffic to Lead Conversions from your Website

LeadSquared

A number of interesting questions were asked during the webinar on How to Get the Best Traffic to Lead Conversions from your Website. Those of you who missed the webinar, here’s a summary of some of the questions asked during the session. You could go over this webinar recording as well. View the Recording.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features. The data model should be consistent.

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5 Key Ways to Maximize Email Marketing Effectiveness [Data]

Hubspot

This is a guest blog post written by Hunter Boyle. Hunter also speaks and blogs about multichannel marketing with an emphasis on SMBs and nonprofits. He is the senior business development manager for AWeber and a seasoned optimization and content marketing strategist.

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Email Tracking & Engagement

GreenRope

It can be a once off email or a series of emails through a drip campaign, journey, or lead nurturing series. For consistency, we call this a "Broadcast ID", even if it's sent as a test email, form auto-responder, journey, or drip campaign. Campaign Level Tracking.

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Content meets the B2B buying process (part 2 of 2)

Biznology

Here is a content strategy that is not only highly relevant to the individual, but is very smart to use in lead nurturing communications. Recent behavior of the individual such as trade show booth visits, webinar attendance, white paper downloads, etc., In a recent blog from Bob Bly, he promotes text email over HTML.

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