seo.co

MARCH 12, 2021

Astroturfing. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerrilla marketing. Astroturfing, which gets its name from the artificial turf that mimics the real thing, is a way of using fake/paid endorsements to mimic social proof.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

seo.co

DECEMBER 18, 2020

Dealing With Negative Reviews. Astroturfing – Or The Art of Masquerading. + While you may be seeing positive reviews about yourself or your business, you need to really “listen” beyond “what you can hear,” because the internet is populated by all sorts of noises. Dealing With Negative Reviews. Table of Contents. +

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

seo.co

MARCH 12, 2021

Astroturfing. If you’re okay with being controversial and potentially ruffling a few feathers, astroturfing could provide a good opportunity for high-ROI guerilla marketing. Astroturfing, which gets its name from the artificial turf that mimics the real thing, is a way of using fake/paid endorsements to mimic social proof.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

Biznology

OCTOBER 8, 2013

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

Social Media 80

Social Media Astroturfing Practices Media 80

Martech

NOVEMBER 1, 2022

Do an implementation review. Once you’ve completed the inventory and have a reliable artifact of your efforts, the next step is to review the implementation history of every platform and point solution. You’re not alone if you’re as confused as a goat on an astroturf right now.

Work Management 117

Work Management Marketing Management Marketing Budget Budget Programs 117

chiefmartech

APRIL 24, 2019

More advanced workflows can combine automated and manual steps, for processing requests that require human reviews or approvals. Light governance might only ask an app to be briefly reviewed before being listed in a platform’s app directory. It can authenticate app ratings and reviews from real users to prevent astroturfing.

Marketing Automation Services 81

Marketing Automation Services Work Management Marketing Management Astroturfing 81

Biznology

DECEMBER 19, 2017

I haven’t at all since I left NMS in 2006 and I don’t even know if NMS continued doing it themselves since there was a lot of heat from the FTC and organizations like WOMMA, PRSA, and the lot to not astroturf or misrepresent oneself. If there was even a hint of “ Witch!

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99