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Best practices for social media shilling

Biznology

These fake grass roots campaigns, called astroturfing, caught on about ten years ago and still haven’t died out. . All this was brought to mind when I recently did some dog food research for a client and it occurred to me that quite a few of the comments are astroturf. Well, from 2003-2006 I was in the astroturfing business.

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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

Astroturfing – Or The Art of Masquerading. + Astroturfing – Or The Art of Masquerading. The new term for this type of activity is “astroturfing,” taking its cue from the way astroturf masquerades as real grass. Table of Contents. + The Importance of a Brand’s Online Reputation. Paying Close Attention Saves The Day.

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How to avoid the martech black hole and ride the crest of change

Martech

Assembling dozens of martech point solutions and platforms from disparate vendors to create a practical, effective and efficient marketing technology ecosystem has been a massive challenge for marketers. . You’re not alone if you’re as confused as a goat on an astroturf right now. Marketers are not product managers.

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5 Attributes of a Healthy, Real-Time Culture

Convince & Convert

The breadth and diversity of larger teams makes it harder to ensure that culture is clearly communicated, absorbed, and put into daily practice. Sadly, Astroturf didn’t.). As scale increases culture becomes harder to disseminate throughout an organization. You must define and articulate your culture with clarity. Reward Systems.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

The platform can monitor and enforce compliance with data privacy regulations, performance SLAs, and security practices. It can authenticate app ratings and reviews from real users to prevent astroturfing. A centralized subscription management system gives users greater control over their entire stack of apps on the platform.

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Your online reputation should be a culmination of you

Biznology

And since Google is once bitten, twice shy over all of the times Google’s been hurt before by all those one-night stands with spammers, astroturfers, phishers, and the like, Google is looking more and more for a nice guy, a girl next door. See what I mean? Someone reliable who folks know and can vouch for.

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PR and Blogging Outreach: Practical Tips

WebMarketCentral

has changed the practice of PR. And after Edelman's recent blog fiascos (no link needed, just search on Edelman, blog fiasco and you'll get thousands of results) and Comcast's recent astroturfing incident , I wouldn't recommend ghostwriting a blog on behalf of a client. Check out Lifehacker's tips for commenting on blogs.

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