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Content + Intent Data: Informing Content Based on Interest

Content4Demand

A buyer “interest” set can be developed, similar to a persona, where intent data can inform what content to target based on the interests of the buyer at that time or, in some cases, based on actual articles consumed (and when exact article consumption is known to the seller).

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Earlier this month, I released the 20 B2B Marketing Blogs you need to read. ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Write articles, share knowledge and make connections. Cambridege, MA – [link].

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

Blog Marketing Interactions Twitter Ardath421. Make a list of referrers to your website (and blog) and check them out. But unless you have a lively blog or fresh content to share often, Twitter may not be the best first step. ” Being findable is not about seeding one article here and there in hopes it will draw attention.

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B2B Social Media Marketing -- Does It Work?

Online Marketing Institute

Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. Kodak also utilizes GrowYourBiz.Kodak.com , their blog where employees share their insights about products and services important to businesses of all sizes.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

There are lots of excellent articles on SEO that provide guidance and tips. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Tweet This!

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. via Beth Harte).

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